The Landmark London is always looking for ways to make our guests more comfortable and where possible, combining whatever that is with making the best choice for the environment as well. We have seen so many cashmere-clad women and men pass through our halls here to know that cashmere is a fabric that is universally loved and sought.
And what’s not to love about that soft and pure goat hair sweater, scarf, or blanket? Maybe the answer is a little obvious: those goats haven’t always been raised in the most humane of conditions, but that is changing and Londoners, as much as anyone, are ready to pounce on this latest attire-gone-eco-friendly. Not too long ago, the Financial Times featured an article about the changing practices of cashmere “growers” as well as the attitudes and efforts made by retailers. “Ethical” and “eco-friendly” being such hot selling points, high end and luxury retailers have no choice but to offer at least both options allowing the consumer to make the decision.
Photo courtesy CocoonU
Photo courtesy CocoonU
In the cashmere vendor CocoonU’s statement on their site, they explain why ‘their cashmere is better’: “The raw fibres for CocoonU products are supplied by nomadic goat herders in Outer Mongolia where the extreme winter climate makes for a longer and finer hair than from other sources. By combing rather than shearing the animals the yarn used by CocoonU is simply unbeatable for softness and durability. The fibres are processed and items are manufactured to CocoonU designs in a co-operative factory in Mongolia, all resulting in superb quality materials and finished products.”
